Anu Elizabeth Jacob has a Bachelors degree in Mass Communication and an MBA with a specialization in marketing and HR from the Asian School of Business Management. She was previously working with BS Transcomm, a steel manufacturer that provided turnkey solutions to telecom towers, power transmission lines and power distribution lines.
Anu decided to apply for the SBI Youth for India Fellowship programme because of the blend of practical field work, learning and research work it offers. She is interested in learning about the various structures and processes that exist in rural India, particularly those related to the dissemination of information on healthcare, nutrition, weather alerts, banking procedures, farming techniques and so on. She describes a project by MS Swaminathan Research Foundation in association with the Indian Space Research Organization that uses traditional and modern technologies like notice boards, mobile phones, cable TV, WiFi enabled video conferring, Internet Radio, etc, to disseminate locale specific information to the community. She finds this project particularly interesting, given her background in Mass Communication and her experience with telecom industries.
She is at ease about committing the next year of her life to rural India. “There are risks in everything”, she candidly says. “And one year of your life is not that much time really. When you look back at your life, how many ‘one years’ do you actually remember? It is an experience. It is how we will grow.”